About Me
Hello! Since 2000 I’ve been working with major brands to get things done. From proposition development to go‑to‑market delivery, I bring deep experience in customer‑centric marketing with a corporate edge. I help businesses sharpen their value propositions, simplify journeys, and deliver strategies that drive real growth.
A few brands I have worked for and with
Project Showcase
From Insight to Impact
I specialise in leading customer‑centric strategies and propositions that deliver measurable impact. Here are three examples of projects where I’ve helped major organisations transform, grow, and engage their audiences:
BT Sport to TNT Sports Rebrand
Led the GTM strategy and roadmap for the rebrand across BT, EE, and PlusNet, reaching 2.1M customers.
· Worked closely with Warner Bros. Discovery to shape joint proposition strategy and deliver commercial outcomes
· Defined acquisition, retention, and engagement strategy
· Set KPIs to track success and implement mitigations
· Improved customer journeys using insight
UCAS Apprenticeship Service Launch
Led the product development and launch of UCAS’s apprenticeship service, supporting students, employers, and providers.
· Conducted insight and analysis of customer needs (students, employers, teachers, parents)
· Set up employer forum with major apprenticeship providers
· Defined end‑to‑end high‑level requirements and business case
· Engaged senior stakeholders to secure alignment and support
· Led third‑party tender to select partner to build the service
npower Smart & Connected Homes
Devised and executed the UK connected homes proposition plan and product roadmap.
- Represented the UK in shaping connected homes strategy across Europe
- Used customer insight and MI to design products that increased value and reduced churn
- Enhanced smart meter take‑up by 30% vs control through test‑and‑learn activity